The Spear and Jackson brand is a valuable asset and one that is proving very attractive to other companies in the home and outdoor living markets. The brand licensing partnership initiative began in 2014 and continues to gain momentum. This summer the S&J team attended the Brand Licensing Expo in Las Vegas to spread the word and seek licensing opportunities in the North American market.
Meanwhile back in the UK the following new licensees have recently joined the programme, including; ESG Eurosonic Group – High performance floor cleaners, KLR – Knife sets and Multi-Tools, and Xanlite – Outdoor lighting.